Followup on Close Connexion

A couple of weeks ago I blogged about Close Connexion, a new singles concept that has been recently launched in Brisbane. I worked with the founder Danielle Rodgers on her online marketing strategy.

Anyway, the opening event was on 22nd June at Brisbane’s Platform Bar and I was one of the punters! Even though I was involved in the marketing side of the project, it was great to also experience the format as a “customer”.

Unlike any other singles event formats, Close Connexion evenings are based around a table game developed by Danielle called The Meet Market™.

The game is very clever – after 3 minutes of explanation, people who have never met each other before can start interacting via the game. This avoids the “uncomfortable silences” that we all fear when meeting new people – especially in a dating setting.

Danielle has also developed a cool viral marketing tool – packs of 20 “Frequent Flirter Calling Cards” – you use them to exchange contact details with that intriguing person across the room.

From a purely marketing angle, every time someone uses one of the cards, the Close Connexion name also gets a bit of exposure.

I had a fantastic time at the inaugural event and met a number of great people. If you’re on the lookout for a singles event in Brisbane, give Close Connexion a try. The next event is on Thursday 27 July so get in quick.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s